Luxury Swiss watch brand TAG Heuer is set to open in Liverpool ONE this autumn.
The luxury jewellery brand will mark Liverpool's first partnership with luxury brand LVMH. Due to open in October, TAG Heuer is known for its classy watches for men and women.
It will join David M Robinson's (DMR) OMEGA boutique as well as the recently refurbished Rolex store on South John Street. Set to be the largest of its kind in the country, the 3,600 sq ft TAG Heuer store will feature a private luxury lounge and bar, as well as a traditional boutique space.
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John Robinson, managing director at DMR said: "We are delighted to be opening our third luxury showroom concept in Liverpool, the very city where our brand journey began. We have enjoyed a long-standing relationship with both TAG Heuer, one of Switzerland’s most exciting brands, and Liverpool ONE, where we have operated for 15 years, and so to further evolve our relationship with both, is very rewarding.
“Liverpool ONE and its blend of diverse retailers is the perfect destination for this city debut, and we look forward to welcoming customers from around the UK and beyond to this dynamic city. The October launch will follow the London opening of our Peninsular hotel showroom in September, making it a busy but exciting summer at DMR.”
Rob Deacon, senior asset manager at Grosvenor, added: “The opening of the TAG Heuer boutique marks a milestone moment for both DMR and Liverpool ONE, as we welcome a new store debut to the city. As one of our original tenants from 15 years ago, it has been an absolute delight working alongside David M Robinson and playing a role in the success story of the brand."
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