Miles Teller, known for his recent success in the entertainment industry, has also made a mark in the world of entrepreneurship with his involvement in the Finnish brand Long Drink. Teller, along with other notable figures like DJ Kygo and golfer Rickie Fowler, invested $25 million in the brand, leading to a remarkable 114.2% growth rate in 2022.
Long Drink has now become the fourth largest ready-to-drink (RTD) brand in the United States, with Teller taking on a more significant ownership stake over time. The brand recently announced the launch of its newest flavor, Long Drink Peach, the first permanent addition to its portfolio in four years.
Michigan has emerged as a key market for Long Drink, with the brand experiencing popularity in various regions across the country. Teller, actively involved in promoting the brand, emphasizes the importance of aligning with consumer interests and maintaining authenticity in marketing efforts.
Despite the competitive nature of the beverage market, Long Drink has garnered positive feedback from consumers who appreciate the product's quality and flavor. Teller acknowledges the importance of delivering a product that resonates with consumers and plans to expand the brand's sugar-free offerings to cater to evolving drinking preferences.
While Teller leaves the flavor development to the Finnish founders, he actively participates in tasting sessions and provides valuable feedback. His experiences in Finland have allowed him to immerse himself in the brand's origins and appreciate the country's culture.
Looking ahead, Long Drink aims to continue innovating its product line, focusing on introducing new sugar-free options while maintaining the brand's commitment to quality and taste. Teller's passion for the brand and dedication to its success reflect his genuine enthusiasm for Long Drink and its potential for further growth in the market.
