A few weeks ago, Google made the most major change to search in decades, completely shifting how we interact with the internet. The company is overhauling its search bar, explaining that it will be "completely reimagined using AI". As you might expect, the change sparked mixed reactions, largely due to its potential to disrupt industries.
Those who depend on search traffic to draw customers to their businesses have been significantly affected by the shift. Executive Editor, Jez Corden, reported that "Bing hit a billion monthly active users, but that's still tiny compared to Google's massive hold on the search landscape — offering a true alternative to Google could turbo-charge (Bing), complete with marketing to drive home the point."
