Microsoft's new Xbox CEO Asha Sharma says Game Pass "has become too expensive for players," suggesting a price change — "we need a better value equation"

A composited image of Asha Sharma seated in front of a large illuminated Xbox logo on a clean gradient background.

Microsoft's all-you-can-eat gaming subscription service Xbox Game Pass has become one of the largest programs in all of gaming since its introduction in 2017, and is used by millions of users around the world. In recent years, though, the firm has gradually and controversially risen its price over time, making it less attractive to many users than it once was.

Now, though, it sounds like Microsoft and Xbox are gearing up to reduce the cost of Game Pass — or, at the very least, introduce some more affordable ways to get access to the program's benefits. Reportedly, the gaming brand's new CEO Asha Sharma has stated Game Pass is "too expensive" in a new internal memo, and noted the "current model isn’t the final one."