Microsoft isn't exactly known for "good" branding, at least generally.
Indeed, "hit and miss" is how I'd ultimately describe Microsoft's ability to actually name things. Xbox is cool, but Xbox One, Series X|S, Xbox 360? It all began to get a bit confusing. "Surface" is cool too, but somewhere along the way, Microsoft stopped giving them numbers, so now we have the Surface Pro "11th Edition" instead of simply the Surface Pro 11 (which is what most people search for anyway). I quite like the Microsoft Edge branding too. Then there's Windows itself, which is perhaps among the most recognizable brands and products in history.
