Over the past few years, Microsoft has doubled down on its generative AI efforts, especially after making a multibillion-dollar investment in OpenAI. More recently, CEO Satya Nadella indicated that the company was shifting focus from Bill Gates' software factory vision, diversifying its portfolio into intelligence, integration, and AI.
Not too long ago, our Executive Editor Jez Corden criticized Microsoft's branding strategy, calling it poor and misguided, particularly highlighting the rebranding of Microsoft Office to Microsoft 365, and more recently, the introduction of Microsoft 365 Copilot.
