When Satya Nadella assumed the role of CEO of Microsoft in 2014, he embarked on a mission to overhaul the company's culture. In a memo to staff early in his tenure, Nadella emphasized the importance of individual transformation to drive collective change within the organization.
One of Nadella's initial strategic moves was to shift Microsoft away from being a 'devices and services' company towards cloud computing and open-source software. This shift was exemplified by the decision to divest the mobile business and sell the Nokia phone line in 2016, aligning with Nadella's vision for the company's future.