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TechRadar
TechRadar
Christian Guyton

Microsoft has a new AI-powered plan to defeat Apple – but there's one big problem

Woman using a Windows computer with Microsoft Edge

At the Microsoft Build event in Seattle, the tech giant has just unveiled its latest plan to go toe-to-toe with Apple. In a move that should surprise nobody with their finger on the pulse of the tech world, Microsoft’s new plan is – of course! – AI.

The Windows and Surface creator is teaming up with chipmaker Qualcomm to “scale AI capabilities and bring best-in-class AI experiences to users across consumer, enterprise, and industrial devices”. This is just the latest effort from Microsoft to remain competitive against the powerful Apple M2 chips, most recently seen in the new 14-inch MacBook Pro (2023).

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