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Windows Central
Windows Central
Technology
Kevin Okemwa

Microsoft almost sold Bing to Apple before the AI and Copilot razzle-dazzle, but one critical issue thwarted the plan

Microsoft Apple Bing Google Satya Nadella
Bing search.

What you need to know

  • Microsoft offered to sell Apple its Bing search engine or start a joint venture in 2018.
  • The plans fell through after the search engine was spotted with critical search quality-related issues. 
  • Microsoft Bing's search market share continues to stagnate despite the company's big push in AI.
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