There’s nothing quite as tragic as businesses trying to stay relevant past their time. Most of them keep it to putting out corny ads that reek of the “How do you do, fellow kids?” meme. But it seems that Meta, the company formerly known as Facebook, is once again taking things to the extreme: A new report shows that Meta paid a right-wing firm to conduct a smear campaign against TikTok.
In recent years, Facebook has grown increasingly unpopular with teenagers. Last year, leaked internal documents showed Meta knew “time spent” for U.S. teenagers on Facebook was down 16% year-over-year. Rather than take the L with grace, documents obtained by The Washington Post show Meta employed Targeted Victory, a Republican consulting firm, to orchestrate its anti-TikTok campaign.
