Chanel, Christian Louboutin and Hermès are names that are synonymous with luxury, signifying elegance, craftmanship and prestige. These brands often use subtle, mysterious signals to communicate their status – things like minimalist designs or the red sole on a Louboutin shoe. Often termed “quiet luxury”, this trend is also seen in the world of high-end dining.
This approach to luxury branding is aimed at creating a desire in consumers to learn these signals. In this way, you become part of an exclusive group that can interpret them. Even if the brands are out of reach price-wise, the ability to “speak their language” brings a cache and status.
