Michael Jordan the basketball player is success personified, the legend against whom all others are measured. Michael Jordan the sports executive, on the other hand, has spent much of the past three decades falling short of his own impossible standard.
In 1999, Jordan joined Abe Pollin’s Washington Wizards ownership group as a history-making minority partner, but neither his star power nor a brief return from retirement translated into sustained team success. Eleven years later, he took over the Charlotte Bobcats, replacing BET co-founder Robert Johnson as the league’s only Black majority owner – but poor roster moves, questionable hires and three playoff appearances in 13 years, with nary one series victory, ultimately became his legacy as the principal steward of the retro-branded Charlotte Hornets.
