Did you see Timothée Chalamet at the SAG Awards last week? It was hard to miss him: after all, both he and his girlfriend Kylie Jenner were dressed head-to-toe in vivid, day-glo orange.
It probably wasn’t the best fashion decision that Chalamet has ever made. But it was certainly an excellent marketing one — because neon orange has become Chalamet’s weapon of choice for advertising his latest film, Marty Supreme.