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WEKU
WEKU
Shannon Bond

Meta will start labeling AI-generated images on Instagram and Facebook

Meta Facebook Instagram Artificial Intelligence Nick Clegg TikTok
Meta, the owner of Instagram and Facebook, will start labeling images created with leading artificial intelligence tools in the coming months, amid growing worries about the potential for AI to mislead. (Fabrice Coffrini/AFP via Getty Images)

When an AI-generated image of the pope in a puffy white coat went viral last year, internet users debated whether the pontiff was really that stylish. Fake images of former President Donald Trump being arrested caused similar confusion, even though the person who generated the images said they were made with artificial intelligence.

Soon, similar images posted on Instagram, Facebook or Threads may carry a label disclosing they were the product of sophisticated AI tools, which can generate highly plausible images, videos, audio and text from simple prompts.

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