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Uri Gal, Professor in Business Information Systems, University of Sydney

Meta’s new AI chatbot is yet another tool for harvesting data to potentially sell you stuff

Meta Facebook Instagram Threads WhatsApp Meta AI Artificial Intelligence
Tony Lam Hoang/Unsplash

Last week, Meta – the parent company of Facebook, Instagram, Threads and WhatsApp – unveiled a new “personal artificial intelligence (AI)”.

Powered by the Llama 4 language model, Meta AI is designed to assist, chat and engage in natural conversation. With its polished interface and fluid interactions, Meta AI might seem like just another entrant in the race to build smarter digital assistants.

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