Meta’s new celebrity-based AI characters, including the likes of Snoop Dogg and Tom Brady, were one of the flashiest announcements at the company’s developers conference last week. But in unleashing the magic of generative AI for its users, Meta may also have opened up a Pandora's box of thorny issues involving the celebrities' sponsorship deals and its own advertising policies.
In tests of several of Meta's AI characters this week, Fortune discovered that the chatbots frequently failed to acknowledge—and sometimes even insulted—the brands, businesses, and sponsors that the celebrities work with.
