Last week, Meta launched its brand new AI app – a Frankenstein's (or should I say Zuckerberg's) monster that combines social media with generative AI slop. Powered by Meta's Llama 4 model, the new app promises to be a more personalised experience, storing your data to build a personable connection (and presumably refine those all-important targeted ads).
While the technology has continued to be a topic of contention among creatives, knowing how to use AI properly has the potential to boost productivity, aiding human creativity rather than replacing it. In concept, Meta AI should do just that, but a deep dive into the app reveals a very different story.
