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International Business Times
International Business Times
Business

Meta Profits Billions from Scam Ads on Facebook, Other Apps While Struggling to Rein Them In

Meta ads are everywhere. You can see it on various social media platforms we use, including Facebook and Instagram. Some of them are scams and promote illegal products. The worst part here is that the tech giant doesn't do anything and instead earns billions of dollars from them.

The company estimated this year that such scam-related advertising might make up as much as 10 percent of revenue, or about $16 billion, for 2024. The ads include fraudulent e-commerce and investment schemes, illegal online casinos, and banned medical products. Meta's apps were found to be responsible for approximately a third of all successful scams in the US.

Internal Challenges and Enforcement Gaps

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