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Fortune
Fortune
Chris Morris

Meta has a big new problem for its VR aspirations—Apple's coming for the throne

Apple CEO Tim Cook (Credit: Justin Sullivan—Getty Images)

Apple has cast a shadow over the virtual and augmented reality worlds for the past two years without releasing a product, but in the coming months, that anticipated threat is expected to become a real one, which could impact Meta’s plans for dominance of the metaverse.

Apple is expected to finally unveil its mixed-reality headset this spring, with retail availability beginning in the fall, per a report from Bloomberg.

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