Following the tragic incident involving the murder of UnitedHealthcare CEO Brian Thompson, a disturbing discovery was made by the police. Shell casings near the crime scene were found to have the words 'deny,' 'defend,' and 'depose' printed on them. This finding led to the emergence of merchandise featuring these words being sold online.
The phrase is believed to be connected to a book from 2010 that criticized the health insurance industry, titled 'Delay Deny Defend,' which is a common description of the industry's tactics. Various items such as hats, T-shirts, and pint glasses bearing these words started appearing on Amazon's store.