Melania hasn’t gone to plan. The idea was for a polished documentary to gild the First Lady’s reputation, and if it happens to curry favor with the president, all the better! Perhaps it would have all gone smoothly if the producers had quietly slipped it onto some streaming service and lied about its popularity.
But no, they had to go with a full international theatrical release, a multimillion-dollar marketing campaign, and what was supposed to be a star-studded (by MAGA standards anyway) premiere at the newly rechristened “Trump-Kennedy Center”.
