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Evening Standard
Evening Standard
India Block

Meghan's As Ever launch was Glastonbury Festival for $14 'jam'

The Duchess of Sussex sold out her first As Ever drop - (PA Wire)

While the global markets brace for Trump’s ‘Liberation Day’ tariff doom, for the Sussex Squad April 2 will go down in history for the launch of Meghan Markle’s (sorry, Sussex’s) official rollout of her lifestyle brand As Ever.

It was a online shopping frenzy comparable to the annual Glastonbury Festival ticket scrum. By the time I logged in, all the $15 Flower Sprinkles and $28 Limited-Edition Wildflower Honey With Honeycomb had been snapped up.

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