Meghan Markle’s latest attempt at rebranding her lifestyle business has been met with ridicule from critics and royal insiders, who are now mocking her new brand name, As Ever, as “As If.” According to reports, the Duchess of Sussex’s decision to rename her venture has sparked amusement among royal circles, with some dismissing the move as a desperate attempt to stay relevant.
Speaking to Closer Magazine, a source claimed that the last-minute rebrand has not gone unnoticed, with many viewing it as rushed and lacking direction. “It’s caused quite a bit of amusement within certain circles,” the insider revealed. “WhatsApp messages have been going back and forth where a new name ‘As If’ has been coined – a light-hearted take on the likelihood of this being yet another flop.”
