Meghan Markle's latest logo trademark application for her lifestyle business American Riviera Orchard has been rejected by the USPTO, shortly after the rejection of a trademark on the name itself. But unlike with the name, the logo issue really isn’t going to be a massive setback for her brand.
It's merely an issue with the description that has held up the approval of the logo. The filed description was deemed to be "inconsistent with the mark on the drawing". The application describes a letter 'O' being central to the design, and the trademark office thinks the letter is too over-stylised to be visible enough to be included in the trademark application.
