Meghan Markle's highly anticipated return to retail with her As Ever lifestyle brand triggered a media frenzy earlier this week, after her debut collection of artisanal goods reportedly sold out within just 30 minutes across the US. The Duchess of Sussex excitedly announced the launch via social media, writing: 'We're live! Come shop the As Ever collection I've poured so much love into. So excited to share this with you.' Although she warned that quantities were 'limited', the swiftness with which the products disappeared from virtual shelves has left many sceptical—and insiders are now suggesting it could be a calculated marketing ploy.
