Meghan Markle faced an unexpected backlash over the weekend after royal watchers complained about the audio quality in a new 30-second jam advert for her lifestyle brand, As Ever, posted on Instagram.
The Duchess of Sussex has been steadily rolling out glossy, tightly curated content to promote As Ever, which has so far leaned heavily on rustic kitchen aesthetics and small-batch food products. Her homemade-style jams have become the brand's early calling card, with previous posts and mail-outs heavily promoted by her supporters and dissected by her critics. This latest clip, a short voiceover-led video about the family's favourite flavours, was clearly intended as another warm, intimate moment. It ended up being something else entirely.
