The Duchess of Sussex, Meghan Markle, will be handing out free apricot spreads after her online company, As Ever, ran out of stock, leaving customers in a lurch.
This is the second time in two months—the first was the lifestyle brand’s honey offering, which flew off the shelves even though it retailed at $28 per bottle.
These developments have failed to draw attention to the brand’s demand, instead appealing largely to social media and the press’s critical sensibilities.
