London-based carbon emissions reduction startup CUR8 made news recently when it received seed funding from a source associated more with fuel-guzzling air travel than sustainability: Airbus Ventures, the venture capital arm of European multinational aerospace giant Airbus. Other investors included Google Ventures and CapitalT.
While perhaps not intuitive on the surface, Airbus Ventures' investment in CUR8 shouldn't surprise people acquainted with the net zero carbon emissions market, said CEO Marta Krupinska, a fintech veteran who co-founded CUR8 in 2022.
