Whenever Sachee Malhotra has dinner with her family, conversation frequently turns to sex toys. “Every Indian kid’s dream, right?” she laughs, with the same kind of unabashed openness that’s helped her steer her sexual wellness brand – That Sassy Thing – away from the stigmas that still shadow sexuality in the country.
“I think overall I’ve been privileged to have supportive parents, because I know how difficult it can be for desi parents to break their barriers,” the 31-year-old tells me. Malhotra founded her brand in January 2021 and her family now feel comfortable enough about it to weigh in on That Sassy Thing’s packaging, communications and product development. And that includes its genital and clitoral massagers.
