Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Natalie Jarvey

Meet the 'incubators' that build Hollywood's celebrity-owned brands

Actor Shay Mitchell (Credit: Jerritt Clark/Getty Images for REVOLVE)

In the mid-2010s, the actor Shay Mitchell began to spend as much time at 30,000 feet as she did on land, which is to say she had a lot of free time to consider the inconveniences of life as a frequent flier. The subject of her ire? Luggage, which was either too cheap to look good or, perhaps even worse, too expensive to be so impractical. 

So on one of her flights, she grabbed the cocktail napkin that came with her complimentary beverage and began to sketch her own designs. “I was creating items that weren’t out there for me that I wanted for myself,” Mitchell told Women’s Wear Daily in 2019. “I looked up these pieces to see if they existed and they didn’t.” 

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.