
In the mid-2010s, the actor Shay Mitchell began to spend as much time at 30,000 feet as she did on land, which is to say she had a lot of free time to consider the inconveniences of life as a frequent flier. The subject of her ire? Luggage, which was either too cheap to look good or, perhaps even worse, too expensive to be so impractical.
So on one of her flights, she grabbed the cocktail napkin that came with her complimentary beverage and began to sketch her own designs. “I was creating items that weren’t out there for me that I wanted for myself,” Mitchell told Women’s Wear Daily in 2019. “I looked up these pieces to see if they existed and they didn’t.”