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Fortune

Nick Lichtenberg

Meet the 33-year-old CEO betting on boomers chasing their grandkids—and millennials selling their first house

Millennials Compass Kelley Blue Book KBB Zillow Fortune Housing Market

liss (Credit: courtesy of John Liss)

Kelley Blue Book built its reputation on a promise: a number you could trust because the people giving it to you had no stake in whether you bought or sold. John Liss is betting that promise will travel from cars to houses.

Liss is the 33-year-old CEO of both True Footage, the appraisal-technology company he founded at 26, and its new joint venture with Cox Enterprises: Kelley Blue Book Homes, which launched nationally across 11 states on Aug. 3.

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