Studio Boum has spent the last decade creating some of fashion’s most memorable experiences – from gasp-inducing runway shows and euphoric parties to invitations so beautiful, you daren’t throw them away. If what Marcel Breuer said is true, that ‘the artist works with the highest level of feeling, the technician works with the highest level of logic,’ then Studio Boum is what happens when these two things collide, its approach combining the meticulous precision of architecture with a flare for magic.
The event design and production house’s HQ is spread across the second and third floors of a brutalist building in Fitzrovia, central London. The mania of Oxford Circus is quickly calmed upon entering the space, where white walls, gleaming steel and terracotta tiles create an architectural oasis. Sparse yet not without soul, it relays one of the studio’s core beliefs without having to say a word – that good design has the power to stop us in our tracks, to change how we feel.
