
MediaKind has added support for low latency streaming with dynamic advertising and blackout to MK.IO, its cloud streaming platform. Leveraging the Low Latency HLS and DASH standard, MK.IO reduces latency by 75% and continues to support standards-based dynamic ad insertion (DAI), blackouts, and DRM security for premium content providers, the company said.
MK.IO comes pre-integrated with multiple CDN providers, video players, and popular ad decision servers. This unique combination of low latency, security, and targeted advertising makes MK.IO a prime choice for operators, content owners, and sports teams who want to monetize live video at scale, according to MediKind.