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The Times of India
The Times of India
Sport
NYT News Service

Media companies eye cricket-loving diaspora in the US

Right after morning prayers on a Saturday this month, members of the Masjid Quba mosque in the Brooklyn borough of New York City joined a party.

In between bites of halwa and sips of chai at Lahori Chilli on the edge of the Midwood neighborhood - the center of Little Pakistan - patrons offered hopeful, yet measured, commentary. Pakistan was taking on India, its fiercest on-field and geopolitical rival, during the men's cricket World Cup in India.

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