Formula 1 seems to be growing in popularity every minute, so it's no surprise that the sponsor pool is getting deeper and deeper. Today, the McLaren Formula 1 team has confirmed a new partnership with Procter & Gamble, a company behind some of the largest household brands in the world.
The announcement arrives ahead of the Singapore Grand Prix sprint weekend, with the partnership boasting a number of fan-focused campaigns across the Asia Pacific with brands such as Head & Shoulders and Oral-B. It is unconfirmed whether the McLaren cars will carry their branding this weekend. Other brands under the P&G portfolio include Gillette, Tide, Pampers, Pantene, and Olay, with the company operating in approximately 70 countries.
