What’s the difference between 89 and 6?
McKinsey’s latest research finds that adoption barely moved this year: 88 percent of organizations used AI in at least one business function a year ago, versus 89 percent now. High performers, who attribute at least 5 percent of earnings before interest and taxes to AI and report value from its use, held flat at 6 percent both years. Adoption is spreading, yet returns aren’t catching up. Thirty-seven percent report some positive effect on earnings, but the gap between broad use and legitimate payoff isn’t closing.