In a bid to modernize its restaurants around the world, McDonald’s has decided to focus on its food menu. The company is planning to introduce grilled chicken sandwiches and wraps in the US and other markets, news agency AP reported. McDonald's is also planning to test products such as egg bites and bowls as it tries to appeal to customers looking for more protein and different portion sizes. Skye Anderson, president of McDonald’s USA, said around 30 million Americans are now using GLP-1 weight-loss drugs and many are looking for smaller meals with more protein. However, McDonald’s research shows that about 60 million Americans are actively looking for more protein in their diets. “This is an opportunity. We need to keep giving them more reasons to make McDonald’s their first choice,” Anderson said during the company’s investor day.
McDonald’s said its hand-breaded chicken has helped boost sales and customer ratings in the 10,000 restaurants across Asia where it has been introduced, along with a few locations near Chicago. Hand-breaded chicken is already popular at competitors such as Chick-fil-A and KFC. McDonald’s plans to expand testing of the product to more U.S. markets and Ireland next year.
