McDonald's has announced that they have increased the price of a number of their popular menu items due to "incredibly challenging times". The fast-food giants said they have been forced to raise the price of the 99p cheeseburger for the first time since 2008.
McDonald's UK CEO Alistair Macrow said its company, franchisees and suppliers are all "feeling the impact of rising inflation." Each branch is free to set its own prices except on the saver menu.
Customers will notice a price increase between 10p and 20p on a number of menu items from Wednesday. In an email to customers, Macrow said the current cost of living crisis has forced the company to make "tough choices about our prices".
