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RideApart
RideApart
Sport

MBP Eyeing Malaysian Launch Through MForce Bike Holdings

MBP, or Moto Bologna Passione, is a new motorcycle brand with roots in Italy. The brand has been making its presence felt in the European market, with a slew of launches in recent months. MBP made its official debut back in EICMA 2022, where it showcased a premium adventure-tourer called the T1002V. 

As it would turn out, MBP is one of the newest subsidiaries under the Chinese motorcycle giant Qianjiang. This means that the brand shares a stable with other up and coming marques like Benelli, QJ Motor, and Keeway. That being said, the brand's rapid growth and aggressive expansion of its model range is hardly a surprise, after all, Qianjiang is yet another cog in the massive automotive empire of China's Geely Group. 

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