MG's Chief Commercial Officer is drawing on more than 25 years in technology and entrepreneurship to bring MG's enterprise marketing expertise to local business owners.
For Maxim Frolov, the opportunity at METCO Global begins with a practical question: how can the commercial experience of an established enterprise marketing business become the foundation for an entrepreneur in another market? As MG's Chief Commercial Officer, his responsibility is to turn that proposition into a franchise model that local business leaders can operate with clear processes, central support and responsibility for their own execution.
