Disk Union announced a special edition cassette tape on August 21. The new UD-60U tapes are the result of a Disk Union and Maxell brand collaboration in Japan. According to the press release, one of the major reasons for the release of the new UD-60U tapes is to appeal to nostalgic customers.
“Before the era when hobbies could be easily shared digitally, exchanging cassette tapes was an important way to share our favorite music and culture,” recalls the Disk Union press release. It goes on to ponder how this product release will “evoke a sense of nostalgia” for those who grew up with the original UD series. Perhaps naughtily, it even seems to encourage folks to indulge in making home recordings from vinyl. “Dub your treasured music purchased at a record shop, and enjoy it together with the unique texture and character that only cassette tapes can provide,” suggests the Disk Union marketing department.
