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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

Max's $20 'Ultimate' Tier to Feature 8x Increase in 4K Content

House of the Dragon

With Max, its rollup of HBO Max and Discovery Plus, launching Tuesday, Warner Bros. Discovery put out a late-game announcement justifying the existence of its new $20-a-month "Ultimate Ad-Free" tier. 

Not only will the package allow four simultaneous streams, it will bump the amount of 4K/UHD content eightfold vs. the incumbent $16-a-month premium edition of HBO Max, delivering more than a thousand movies and TV series episodes in 4K display resolution. 

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