The face of Max Payne says he became so "self-conscious" after the game's release that he changed his real-life look so he'd get less attention.
In an interview with Edge, Sam Lake, who wrote Max Payne as well as providing its titular character's memorable face explained that his role as face model began in his university days. As part of the Helsinki University Roleplaying Game Association, he says it was kind of a given that he would "end up buying decorative swords and posing with them and taking photos."
