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Tom’s Guide
Tom’s Guide
Technology
Alyse Stanley

Max goes for the cable vibe with new price increase — how much is too much?

Max WBD Disney Plus Hulu
Max streaming service logo on phone with Max logo on a blue background.

Another week, another price hike. The days when cutting the cord meant cutting costs are all but gone amid ballooning prices for the best streaming services and best cable TV alternatives. Warner Bros. Discovery (WBD) is the latest offender, bumping up the cost of Max's ad-free tier just ahead of the “House of the Dragon” Season 2 premiere on June 16.

Max's plans for a price increase came to light last month and go into effect today (June 4). Moving forward, Max’s ad-free tier in the U.S. now costs $16.99 instead of $15.99 per month while the annual plan will see a $20 increase, from $149.99 to $169.99. 

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