The more you watch it, the more the questions keep coming. What did Matt Hancock think he’d achieve by lip-syncing to the Barbie movie’s catchy new soundtrack? Is his strange Ryan Gosling cover really what he thinks he constituents in West Suffolk are looking for in their MP? Was his partner Gina Coladangelo the brains (and camerawoman) behind this latest social media stunt — and if so, what was she thinking?
Whatever the answer to any of these questions, one thing’s for sure: Hancock’s appearance on I’m A Celebrity! last winter seems to have been just the beginning of the former health secretary’s extraordinary new rebrand. In the two years since pictures of his and Coladangelo’s steamy extramarital affair were beamed across the world, they’ve spoken about how they couldn’t help but “[fall] in love” on Steven Bartlett’s Diary of a CEO podcast, embraced in front of the world’s cameras on his exit from the Australian jungle, and launched an unlikely newTikTok campaign.
