The fashion designer Massimo Giorgetti remembers with clear precision the first time that he rode on the Milan metro. ‘It was 1998 and I remember arriving at the red line and seeing the handrail,’ he says, referring to the elegantly curving metal tubes that run along the station staircases, designed by Franco Albini and Franca Helg in 1964. ‘I didn’t know anything about Franco Albini or Franca Helg, but I started to study and soon it became an obsession.’ At the time, he had yet to move to the northern metropolis from his hometown of Rimini, or to found MSGM, his fashion label known for its bold prints and smart, youthful designs.
