Mary-Kate and Ashley Olsen once again banned cameras and phones from The Row's Paris Fashion Week show.
The minimalist label - which was founded by the twins in 2006 - has always maintained a level of secrecy, while expecting attendees including celebrities to follow a strict set of phones.
On Wednesday (25.09.24), The Washington Post's Rachel Tashjian Wise wrote on X, formerly Twitter: "Once again, The Row is requesting that guests at its show tomorrow refrain from capturing/sharing images and content on social media (which drove non-attendees nuts last year but I thought was really chic!"
Instead of taking photographs, guests are encouraged to write down their observations in a notebook.
For this year's show, attendants were given ivory-coloured Midori notebooks and matte black Blackwing pencils.
StyleNotCom's Beka Gvishiani shared his notes after the show, first revealing: "They banned cameras but gave us this notebook to record the flow."
While photos aren't encouraged, snacking is on the cards for guests, with last year's offerings including chocolate chunks and pears, plus water, coffee, smoothies and Japanese tea.
This time, people were given brown paper bags including a "petit lunch".
Beka wrote: "They gave us this petit lunch bag after the show.
"So, there was a croissant, a madeleine avec white choco, and a little round sweetball that I have no idea, but I want more!!!"
The Row has become known for its quirky designs and quality pieces and Ashley has admitted they often refuse to give up on products they love and prefer to keep them in stock until customers pick up on them.
She told the Financial Times: "We’ve been really stubborn about certain products that buyers don’t buy immediately but that we love and offer season after season."
She added of their ethos: "We love quality make, we love quality fabric ... It’s just been what we’ve done since the beginning. We love to learn about what is best-in-class in what we do, and how we can apply it to our business … And people have been attracted to the product and to the approach that we’ve taken."
