One hero a month. Every month. That's what Marvel Rivals has been doing since 2025, and according to devs at NetEase Games, it won't be changing any time soon.
Releasing a new character in a hero shooter every single month, meaning 12 new ones every year, means there's always something to go back to in the game. On top of limited time events, new skins, and balance changes, the game isn't going away any time soon, according to executive producer Danny Koo.
