Martin Lewis has warned fans to be on the lookout for a "frightening" and "convincing" new scam that saw fraudsters use his image and voice in a bid to con people out of cash.
The MoneySavingExpert founder raised the alarm on Twitter on Thursday evening, after he was alerted to a video that used deepfake technology to create a video which appeared to show him endorsing a scam business. Originally posted on Facebook, the short clip had used AI to create a fake interview using Martin's face and voice in order to trick viewers into thinking that the business was trustworthy, and encourage them to hand their money over.
Sharing the fake clip with his Twitter followers, Martin wrote: "WARNING. THIS IS A SCAM BY CRIMINALS TRYING TO STEAL MONEY. This is frightening, it's the first deep fake video scam I've seen with me in it."
