Martin Lewis has stressed many times that he does not do adverts, as many companies use fake adverts with Martin's face to try to convince people they are legit, before scamming them. While appearing on ITV1's morning show, This Morning, Martin was asked what a caller, John, could do after losing £12,900 to a scam that used Martin as an advert.
The money-saving expert gave viewers a stern warning about scams and said he "feels sick" that John lost so much money. He said: "If you see any advert online with me in it, it is a lie. It is thieves trying to steal your money. Please do not go near it."
He added: "I am devastated, I've been warning as loudly as I can about this for years and every time I hear a story like that it just makes me feel slightly sick if I am really honest with you." Unfortunately, Martin did not have a lot of advice for John but advised that John visited Citizen's Advice consumer helpline. You can keep up to date with the latest TV and showbiz news by signing up to the newsletter here.
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Martin often appears on This Morning to offer finical advice and has his own ITV show, The Martin Lewis Money Show Live. He studied Government and Law at the London School of Economics and then a postgraduate degree in Broadcast Journalism at the University of Cardiff.
After graduating in journalism at the University of Cardiff, Lewis became a producer for the BBC Business Unit, working on the BBC Radio Five Live business programmes and as an editor of BBC Radio 4's Today programme business slot. His work from there included writing for the Sunday Express, presenting Money Saving Expert slots on Channel 5 daytime show Open House with Gloria Hunniford, and as a business and personal finance reporter on BBC One's Breakfast News.
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